Brand Identity · Event Design · 2025
Pulse
2025
The Brief
Pulse is a techno festival that lets the music define it. Playful graphics would only have gotten in the way. The brand needed to look uncompromisingly clear on flyers, on social media, and on-site alike, no noise, just signal.
The Approach
A single typeface in two weights, carried through everywhere. No extra elements, no chasing effects, just typography that stays instantly recognizable on any format. More reduction, more impact.
WordmarkOne typeface, two weights
MerchFestival entry wristband
TicketPrint application of the system
Pulse proves that restraint hits harder than any extra element.
Concept & Execution, Chiaro Creative