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Frequently asked questions.

About pricing, process and services, answered honestly. Missing something? Just message me directly.

What does it cost?

Honest answer: it depends. A logo is a different job than a full brand plus website. That's why I ask for your budget in the form, not to max it out, but to tell you what's realistically possible with it. If it doesn't fit, I'll say that too.

Do you work with small budgets?

Depends what you expect for it. I'd rather say honestly "that won't work" than deliver something half-hearted that nobody ends up happy with. Just ask, worst case I say no and you've lost five minutes.

How long does a project take?

A logo: usually one to two weeks. A website: three to six weeks depending on scope. Bigger projects take longer accordingly. You get the timeline in writing beforehand. If something shifts, you hear it from me, not the other way around.

Do I get several drafts to choose from?

No, on purpose. Beforehand, I ask enough questions in our call to know what you need, whether it makes sense, and what it should look like. Only then do I commit to one direction and tell you exactly why. If it turns out not to fit, I'll say so myself and revise it at no extra cost.

We already have a logo. Can you build on it?

Sure. Not every project starts from zero. Sometimes sharpening what's already there is enough instead of tearing it all down, and I'll tell you that too instead of selling you a full redesign.

Do you also do video, 3D or drone shots?

Yes. On top of branding, websites, social media, and photo plus drone, I also offer video production, motion design, 3D rendering, and 3D printing. I handle that myself too, you still only ever deal with one point of contact.

What don't you do?

Anything I'd just end up handing off to someone else anyway. I'd rather do a few things right than everything half right, and I'll tell you honestly if your project needs someone else.

Why not just design it myself with AI?

You can try, and for some things that's even enough. But AI doesn't know your brand, doesn't know your audience, and can't tell a good idea from a convenient one, it just recombines what it already knows. I use AI myself, for speed and research, but the idea behind it comes from me. Without a design background, you usually just end up with a pricier version of "looks like everywhere else".

Who owns the final result?

You do. All files, all rights, all access. I don't hold anything back to keep you locked in. If you want to work with someone else later, you can, no detours.

Where does the name come from?

My father is Italian, surname Campochiaro. My mother is German, and I was born in Italy myself. That's where the name Chiaro comes from, not from the Italian word for light or clear, even if it fits well enough. Short name, long story.

Still have a question?

Just message me, I answer personally.

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